Privacy Policy

1. Introduction

This Privacy Policy ("Policy") sets out how bets77 ("bets77", "we", "us", "our"), operator of the website accessible at bets77.cam (the "Platform"), collects, uses, stores, shares and protects the personal data of individuals who access or use the Platform ("Users", "you", "your"). This Policy forms part of our broader commitment to operating transparently and responsibly, and should be read alongside our Terms & Conditions.

bets77 is an English-language online betting and live casino platform designed for Pakistani users and others who access the Platform internationally. Personal data is collected and processed as a necessary part of operating a regulated online gaming service — including account management, identity verification, payment processing and responsible gambling compliance.

By registering an account or using any feature of the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any aspect of this Policy, you must not register an account or continue to use the Platform.

2. Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information that relates to an identified or identifiable natural person, including name, email address, date of birth, device identifiers and financial information.
• "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, transmission and deletion.
• "Data Controller" means bets77, as the entity that determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of bets77 under a written agreement, including KYC providers and payment processors.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to the processing of your personal data for a defined purpose.
• "Cookie" means a small text file stored on your device by the Platform to maintain session state, preferences and analytical data.
• "KYC" means Know Your Customer — the identity verification process mandated for regulated online gaming operators.
• "Special Category Data" means sensitive personal data including health information, which may arise in the context of responsible gambling requests or self-exclusion processes.

3. Data We Collect

bets77 collects personal data through several channels, including direct registration, ongoing Platform use, KYC submissions and support interactions. The categories of data collected are set out below.

3.1 Registration Data

When you create an account, we collect: full legal name, date of birth, residential address, email address, telephone number (where provided) and login credentials (username and password hash — plaintext passwords are never stored).

3.2 Identity Verification Data

For KYC compliance, we may collect copies of government-issued identity documents such as a Pakistani CNIC (Computerised National Identity Card), passport, or other accepted identification. We may also collect utility bills or bank statements for address verification.

3.3 Financial Data

Deposit and withdrawal transaction data, including amounts, dates, payment method references and account identifiers. Full payment card numbers are not stored by bets77 — card data is handled by PCI-DSS compliant payment processors.

3.4 Technical and Device Data

IP address, browser type and version, operating system, device type, screen resolution, referring URL, session timestamps and pages visited on the Platform. This data is collected automatically when you access the Platform.

3.5 Behavioural and Gaming Data

Betting and gaming activity data, including markets accessed, bets placed, game sessions, stakes, winnings, losses and responsible gambling tool usage. This data is retained for compliance, fraud detection and responsible gambling monitoring purposes.

3.6 Support and Communications Data

Records of Live Chat transcripts, email correspondence, complaint submissions and any other communications between you and the bets77 support team. These records are retained for audit, quality assurance and dispute resolution purposes.

4. Lawful Basis for Processing

bets77 processes personal data on the following lawful bases:

5. How We Use Your Data

Personal data collected by bets77 is used strictly for the following purposes:

• Account operation: To create, maintain, authenticate and administer your Platform account, including managing your balance, transaction history and preferences.
• Identity verification: To fulfil KYC obligations, verify that you meet minimum age requirements (18+, or the higher minimum required by the operator/license jurisdiction) and confirm your identity prior to processing withdrawals.
• Payment processing: To execute deposit and withdrawal transactions, reconcile account balances and investigate disputed transactions.
• Fraud and security: To detect, investigate and prevent fraudulent account activity, multi-accounting, money laundering and other prohibited conduct.
• Responsible gambling: To monitor gaming activity for signs of problem gambling, apply limits and self-exclusion requests, and communicate welfare-related information to Users where necessary.
• Legal compliance: To comply with applicable anti-money laundering regulations, data retention obligations, regulatory reporting requirements and lawful court or authority orders.
• Service improvement: To understand how Users interact with the Platform and use that understanding to improve features, performance and user experience.
• Customer support: To respond to enquiries, resolve disputes and maintain records of communications for quality assurance.
• Marketing: To send you promotional communications about bets77 offers, where you have opted in to receive such communications. You may withdraw marketing consent at any time by contacting support.

6. Data Sharing

bets77 does not sell, rent or trade personal data to third parties for commercial or marketing purposes. Data is shared only in the circumstances described below, and only to the extent necessary for the specified purpose.

6.1 Service Providers and Data Processors

We engage third-party data processors to perform specific functions on our behalf, including KYC/AML identity verification providers, payment gateway operators, cloud hosting and infrastructure providers, fraud detection services and customer support platform providers. All processors are bound by data processing agreements that restrict their use of data to the contracted purpose.

6.2 Regulatory and Legal Disclosure

bets77 may disclose personal data to regulatory authorities, law enforcement agencies or courts where required to do so by applicable law, court order or lawful regulatory direction. Such disclosures will be made to the minimum extent required by the applicable legal obligation.

6.3 Business Transfers

In the event that bets77's business or the Platform is acquired, merged with or transferred to another entity, personal data held at that time may be transferred to the successor entity as part of the transaction. Users will be notified of any such transfer where required by applicable law.

6.4 Responsible Gambling Registries

Where a User has registered a self-exclusion and where applicable operator policy or licensing conditions require, self-exclusion data may be shared with cross-operator responsible gambling registers in the relevant licensing jurisdiction. This disclosure is made in the vital interests of the User.

7. Data Retention

bets77 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to applicable legal minimum retention periods. The following general principles apply:

• Account data is retained for the duration of the account's active status and for a period following closure as required by applicable anti-money laundering regulations and the operator's licensing obligations — typically a minimum of five (5) years from account closure.
• KYC documents are retained for the period mandated by AML compliance requirements applicable to the operator's license jurisdiction.
• Transaction records are retained for a minimum of five (5) years from the date of each transaction.
• Support correspondence is retained for a minimum of three (3) years from the date of the communication.
• Marketing consent records are retained until consent is withdrawn and for a reasonable period thereafter as evidence of the consent.
• Technical/device logs are retained for up to twelve (12) months for fraud detection and security purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

8. Security Measures

bets77 implements technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:

• Encryption in transit: All data transmitted between your browser and the Platform is protected using TLS (Transport Layer Security) encryption. The Platform is accessible via HTTPS only.
• Access controls: Internal access to personal data is restricted to authorised personnel on a need-to-know basis, enforced through role-based access controls.
• Password security: User passwords are stored as cryptographic hashes — plaintext passwords are never stored or transmitted by bets77 systems.
• Two-factor authentication: Optional two-step account verification is available to all Users to protect account access.
• Security monitoring: Platform infrastructure is monitored for suspicious activity, attempted intrusions and anomalous data access patterns.
• Third-party vetting: Data processors are assessed for appropriate security standards prior to engagement and are bound by contractual data security obligations.

No system is entirely secure. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, bets77 will notify affected Users and relevant authorities as required by applicable law.

9. Cookies & Tracking Technologies

The Platform uses cookies and similar tracking technologies to maintain session state, personalise your experience and analyse Platform usage. The categories of cookies used are as follows:

You may manage or disable non-essential cookies through your browser settings. Disabling essential cookies will impair or prevent normal Platform functionality, including login. For more details on specific cookies in use, contact [email protected].

10. International Data Transfers

The Platform is operated by an entity licensed in a jurisdiction outside Pakistan. As a result, personal data collected from Pakistani Users may be transferred to and processed in countries other than Pakistan. These transfers are necessary for the provision of the Platform services, including hosting, KYC verification and payment processing.

Where personal data is transferred internationally, bets77 takes steps to ensure that appropriate safeguards are in place, including contractual protections with data processors operating in third countries. bets77 does not claim that such transfers are regulated or supervised by Pakistani authorities.

Pakistani Users should note that Pakistan does not currently have a comprehensive data protection statute equivalent to international frameworks. By registering on the Platform and providing personal data, you acknowledge that your data may be processed in jurisdictions with different data protection standards from those applicable in Pakistan.

11. Minors — Under 18

The Platform is strictly for adults aged 18 years or older — or the higher minimum age required by the operator/license jurisdiction. bets77 does not knowingly collect personal data from individuals under the applicable minimum age. Registration by minors is expressly prohibited.

If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the Platform, please contact us immediately at [email protected].

Our KYC process is designed to verify that all registered Users meet the minimum age requirement. Age verification is mandatory before any withdrawal is processed and may be triggered at any point during the account lifecycle.

12. Your Data Rights

Subject to applicable law and any overriding legal obligations (including AML retention requirements), you have the following rights in respect of your personal data held by bets77. To exercise any of these rights, contact support with a clear description of your request.

13. Payment Data & Pakistani Payment Methods

Financial data processed in connection with Platform deposits and withdrawals is handled with particular care. Payment card details are processed exclusively by PCI-DSS compliant payment gateway providers — bets77 does not store full card numbers on its own systems.

The Platform references familiar Pakistani payment methods — including Easypaisa, JazzCash, Raast, and bank transfers via HBL, UBL, Meezan Bank and Bank Alfalah — solely to indicate potential familiarity for Pakistani users navigating the cashier. The inclusion of these references does not imply that these providers share data with bets77, endorse the Platform or facilitate gambling transactions. Each provider's own data processing practices are governed by their respective privacy policies.

Where a payment method requires the transmission of your financial identifiers (such as a mobile wallet number or bank account reference) to a third-party processor to execute a transaction, such transmission is made on the lawful basis of contract performance and is limited to the data strictly necessary to execute the transaction.

14. Policy Amendments

bets77 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, processing practices or Platform features. Material changes to this Policy will be notified to registered Users via an in-Platform notice or by email to the registered address before the revised Policy takes effect.

The effective date at the top of this page will be updated with each revision. Continued use of the Platform following the effective date of a revised Policy constitutes acceptance of the updated terms. If you do not agree with a revised Policy, you should stop using the Platform and may request account closure.

We encourage you to review this Policy periodically. Earlier versions of this Policy are available upon request by contacting support.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by bets77, please contact our support team. All privacy-related correspondence should be in English and sent to the following contact details. We aim to acknowledge data rights requests within a reasonable period and respond fully within the timeframe required by applicable law.

For self-exclusion requests, account closure or responsible gambling assistance, please also refer to our Responsible Gambling page. For the full terms governing your use of the Platform, see our Terms & Conditions.